Who We Are:
Your Trusted Partner in
Responsible Sourcing
We are a leader in responsible sourcing across our product divisions and eager to support the growth of small businesses across the Midwest with reliability and commitment. We prioritize building long-term relationships with our business partners, ensuring that business is always conducted with full integrity and transparency.
Our Divisions
PURE ORIGEN CO. Imports Natural Raw Goods from Around the World
We establish and develop supplier relationships globally to provide our customers access to raw goods from around the world. Starting with specialty green coffee beans, we are working to sustainably grow our other divisions.
PURE Coffee
We import multiple varieties of specialty green coffee beans from Colombia and are actively developing supplier relations with Dominican Republic.
PURE Cocoa
Coming Soon...
PURE Leather
Coming Soon...
As the saying goes, "no matter the company, every business is always about serving people."
2025
Idea is Born
Conversations about facilitating exports for small businesses abroad to simultaneously support small businesses domestically inspire early business model drafts for PURE ORIGEN CO.
2026
Company Founded
Company founded, establishing a commitment to client-centric importing and distribution services.
2026
Online Platform
Launched a comprehensive online platform for immediate and enhanced client engagement.
2027
Goals for the Future
Targeting full-scale PURE Coffee operations by 2027 and to introduce our next PURE division for client offerings.
Meet the Team
Passionate
Experts You Can Trust
Meet our team of passionate professionals who have specialized in niche areas of sourcing and importing raw goods from around the world, and who are eager to deliver them to your small business.
Caleb Garcia, MBA
Owner
Caleb Garcia is the Founder and Managing Director of PURE ORIGEN CO., a sourcing and import company focused on connecting trusted global suppliers with growing local businesses. Driven by faith, entrepreneurship, and a passion for building meaningful partnerships, he launched the company to make premium raw materials more accessible to small businesses across the American market. His vision for PURE ORIGEN CO. is centered on quality sourcing, transparency, and personalized service that creates long-term value for both suppliers and customers.
Juliana Azuero, MS
Specialist
Juliana Azuero is the Co-Founder of PURE ORIGEN CO., where she helps support operations, customer relationships, and the company’s commitment to personalized service. With a passion for meaningful connections and faith-driven business values, she plays an important role in fostering trusted partnerships between global suppliers and local businesses. Together, she and her husband are committed to building a company rooted in integrity, quality, and long-term growth for the communities and partners they serve.
